Mobile App & Business Strategies
6 Reasons Why Your Website Needs SEO Optimization
Steps to Writing Better Content, Faster

Smartphones are the first thing many people look at when they wake up and the last thing they look at before falling asleep. We used to refer to mobile as “the third screen”—that is, after TV and computers—but really, it’s time to start thinking of it as the first screen

Today, SEO is an essential part of any effective marketing strategy. But to fully illustrate its importance, let’s go over a few of the reasons you should be optimizing your site. An optimized website earns more traffic on the surface,

Content is as important as the design and aesthetics of your website because it drives search engine results, increases traffic to your page, and establishes your organization as an industry leader. And in today’s content marketplace, both quality and quantity determine your ability to leverage content for business results.



Mobile App & Business Strategies

Smartphones are the first thing many people look at when they wake up and the last thing they look at before falling asleep. We used to refer to mobile as “the third screen”—that is, after TV and computers—but really, it’s time to start thinking of it as the first screen.
Mobile applications have become highly pervasive in recent years. Their quality is essential since application failures can lead to serious consequences, such as damage to corporate reputation or financial loss. The goal of this work is to identify and expose approaches that address the issue of quality assurance for mobile applications.
One of the biggest mistakes that mobile application developers make is assuming that only mobile devices will interact with the mobile application Assuming the mobile application server is network accessible, any system with access to the network will be able to attack that application server.
Mobile applications will need to be able to defend against traditional application attacks, When developing mobile applications, it is tempting to offload encryption to the network provider if the developers intend to support only cell phones, they may make the justification that the cellular network will encrypt the data in transit, thus implying that SSL will be a waste of resources.

Social Media Integration

Social media integration gives your audience more ways to engage and interact with your brand. You’re creating more opportunities for them to share your content and promote your products/services for you. The best part: It’s easy to do. In fact, with the right tools, you’ll be able to integrate social media with your website, email, and other channels today. Social media integration gives your audience more ways to engage and interact with your brand. You’re creating more opportunities for them to share your content and promote your products/services for you. The best part: It’s easy to do. In fact, with the right tools, you’ll be able to integrate social media with your website, email, and other channels today.



Digital Marketing

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services  digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books,



Mobile Analytics Integration

Mobile analytics gives companies unparalleled insights into the otherwise hidden lives of app users. Analytics usually comes in the form of software that integrates into companies’ existing websites and apps to capture, store, and analyze the data. This data is vitally important to marketing, sales, and product management teams who use it to make more informed decisions. Without a mobile analytics solution, companies are left flying blind. They’re unable to tell what users engage with, who those users are, what brings them to the site or app, and why they leave



Push Notification

Whether you’re a small website or a big online business, SECANT helps you engage your audience and keep them coming back for more. Don’t lose users even when they leave the website. Boost page views. Send your content to subscribers, re-engage, and promote relevant content based on users’ interests. Collect subscribers, group them into audiences, and target users with specific offers based on their interests. Turn cold traffic into hot leads with push funnels. As a result, you get an increase in your offer’s CR and CTR, which translates into higher ROI.



6 Reasons Why Your Website Needs SEO Optimization

1.It can help you build your brand

Although branding is often considered a more traditional marketing strategy, while SEO falls firmly into the digital category, the two involve similar steps.
Building a brand  requires considering both what you provide, and what others say about it.
And when you look at the steps involved in optimizing a site, the factors are similar. You need to create content that’s in line with your audience’s needs and interests, then find ways to earn links to that content from other sites
If you keep this relationship in mind as you develop your SEO strategy, you can select keywords and create content that’s in line with the image you want your brand to have.
Then, your online presence will reflect your ideal branding — and help you establish it with your target audience

2.SEO doesn’t require you to pay for ad space (Oraganic Search)

One of the biggest advantages of SEO is that it doesn’t involve paying for ad space. Consider how traditional ad campaigns operate. You determine a location you want your brand to appear, Much like traditional ad campaigns, earning one of these spots involving ongoing costs. if you’re familiar with PPC, you know that advertisers only pay when a user clicks an ad and visits their site. This certainly gives it an edge over traditional methods.
Still, every visitor involves a cost — and the minute an advertiser pauses their campaign, they stop showing up. But the sites appearing in the organic results, directly. While they likely invested a significant amount of time and money into creating the pages that are ranking in those spots, they appear on page one because Google’s algorithm thinks they provide value to users. As a result, they’re earning traffic without spending a cent.

3.It helps your target audience find your site

SEO can help your business get in front of your target audience as they’re actively searching for information.And considering how common it is for consumers to use search engines to find information about products and services, this is a huge opportunity.This means that if you want your business to be part of a user’s online research process, it needs to show up in search results for keywords related to the products or services you offer.So having a strong online presence will not only help you reach your marketing goals but will also enable your target audience to research and buy in a way that works for them.consumers turn to search engines first when they want to learn more about a new business, product, or service

4.It boosts your credibility and authority

The Internet has drastically changed what the sales process
looks like for many businesses.
That’s because today, consumers have access to a wealth of helpful resources
that can help them learn about their options before they speak with a sales
And with SEO optimization, you can become part of that learning process.
That’s especially true if you combine your SEO efforts with content marketing.
When you create informative, valuable content, you have the opportunity to
build trust and credibility with potential customers early in the research
phase First, a user finds your site by searching for information related to
your industry and seeing one of your resources in the search results.
Then, they read that resource. If they like it, they might share it with their
friends and subscribe to your email list. This is where the process slows down a
That user might return to your site several times and read your email content
regularly over the next few months without taking action. But with each piece of
the content they read, you’re establishing your brand as a credible, authoritative
source of information. Then, when they’re finally ready to make a purchase or
speak with a sales representative, they’ll know exactly which company to turn
to — and be extremely comfortable doing so after all of the helpful information
you’ve already provided for free.

5.It can help you stay ahead of your competitors

As you optimize your site, you’re not just working to improve where your site ranks on results pages. You’re also moving above your competitors. This means that as you move up in search results, you’ll earn a larger percentage of the clicks for your target keywords — and your competitors will earn less.
It improves user experience Google’s ultimate goal is to provide the best possible results for their users.
As a result, many of their algorithm updates focus on making sure that they’re directing users to sites that not only provide relevant content, but also a great user experience.
That’s why today, technical factors like mobile friendliness, usability, and site speed play a much bigger role in rankings than ever before.
While this means that optimizing your site might require a bit more professional help, it also means that you’ll be continuously improving the user experience your site provides.
And when you consider the impact that user experience has on conversions, this can have a significant impact on your sales and revenue in the long run

6.Optimize your site for the mobile-first index

One of the biggest changes in how people browse the Internet over the past few years is the devices with which we access online content. In the early days of SEO, the only way to access a search engine was on a desktop computer. Today, an increasing number of users browse on smartphones, tablets, and other devices. Mobile Internet usage surpassed desktop
It makes sense, then, that Google would take steps to make sure that their results prioritized pages that were accessible on mobile devices.
Essentially, Google has always indexed and ranked pages based on how they appeared on desktop computers. This meant that their results typically reflected the best pages for desktop users — which made sense when these users made up the majority of their audience.
But if any of those pages performed poorly on smartphones, they’d be delivering a poor user experience for mobile users.
So to keep up with the increasing number of users accessing online content on smartphones, tablets, and other devices, Google reversed the process.
With this shift, they’ve started to rank pages based on the best results for mobile users.
This means that if a site doesn’t perform well on smartphones, its rankings will suffer — even in desktop results.

Steps to Writing Better Content, Faster

Write a Head-Turning Headline. The headline determines whether audiences will read the rest of your work
 If the headline doesn’t spark interest, stir an emotion or make the reader want to learn more about the topic, you simply won’t achieve the desired results with your content.” Secant Global” professional copywriting services take the guesswork out of generating effective headlines by using proven techniques and traffic-driving strategies.

Create a Hook That Grabs Their Attention. You have few seconds to keep readers hooked after the headline. The first sentence also plays a role in determining whether they read the rest of your content. As a result, it should capture the reader’s attention and smoothly lead them into your first point.

Do Your Research. You must have extensive knowledge of the topic you’re writing about, especially in the B2B market. Include statistics, data, and metrics to establish credibility and support your claims.


Focus on a Single Purpose. You should identify at least one key message you’d like to convey before you create your content. Keep this in mind when writing and tie your content back to the main point as much as possible.

Write in a Unique Voice. The content you publish is the voice of your company and it should be unique to your company’s personality. It’s important to align the tone of your writing to your target audience, business goals, and brand persona.

Optimize Digital Content. The best digital content often consists of short paragraphs, short sentences, and bulleted lists. Digital content should also be optimized for search using SEO best practices and the latest SEO content strategies.

Edit Your Work. After you have created the first draft, go back and consider how you might polish the rough edges of your writing. In most cases, writing improves as it goes through a round or two of edits—even when it has been drafted by experienced content creators.

Effective content writing is critical in turning site visitors into satisfied customers. It’s not just about getting content out there—it’s also important to produce high-quality content. Search engines crawl website content and reward websites with well-written articles by ranking them higher in search results.